To revolutionise fashion and raise awareness of how the clothes we wear have an impact our planet. When you wear ARYHA not only do we want you to look good but we also want you to know that you’re doing good by choosing a more ethical alternative than most available brands on the market. If we can combine enough small changes & raise awareness about sustainable fashion we can change the world for better.
As of 2019 ARYHA is 100% committed to providing fashionable clothing that does not add to the negative impact of the fast fashion world. The Fashion industry has been identified as the world’s second largest polluter creating some of the most destructive environmental catastrophes man has ever made. All capital raised from previous sales from standard garments will be invested in the brands transition into the UK’s first ethical streetwear brand. All further garments made will only be produced with the intention of creating an ethical alternative.
What is Ethical to us?
We are not perfect. Creating ethical clothing that pleases everybody is impossible. ARYHA strives to tick as many boxes as we can to provide a more ethical alternative than anything else on the market and be as transparent about it as possible.
ARYHA choses to use sustainable fabrics to reduce the impact on our planet. We define sustainable materials as anything which can be produced without depleting non-renewable resources and without disrupting the established steady-state equilibrium of the environment and key natural resource systems. These materials include Hemp Cannabis Fibre, Organic Cotton , Recycled polyester etc. We take great pride in always finding ways to minimise the use of pesticides, product waste and manufacturing pollution but we understand that inevitably we cannot guarantee perfection.
How are we different?
Limiting Water Consumption
According to WWF it takes more than 2000 litres of water to create one cotton T-Shirt. Despite 70% of the world being covered in water we only have access to 1% of the planets fresh water. The two rivers supplying the Aral Sea in Uzbekistan were redirected in the 1960’s to maintain the cotton plantations. As a result of this the entire Aral Sea is now dried up with the polluted sea bed now adding pesticides + salt into the air. The increased rate of Cancer, Tuberculosis and Birth defects has “drastically” increased and has been described as the worst disaster of the 20th century. To limit our waste of water ARYHA makes its sweatshirts and t-shirts from hemp (the fibre of the cannabis planet) These materials are fast growing plants that do not require fertilisers and can self-generate from its own roots requiring 50% less water to produce!
When we do use Cotton
To make heavy garments such as hoodies and tracksuits it is inevitable that more water will be used. When we do decide to use cotton, it is our intention to use organic cotton which is grown without harmful chemicals, leaving the soil, air and water free from contaminates that cause harm. Organic cotton produces around 46% less CO2e compared to conventional cotton and is a sustainable material since it can be grown. It also uses far less water to grow since organic cotton growers typically utilize rain far more than irrigation.
1.2 Billion plastic bottles and millions of pieces of plastic and polyester were discovered floating in our ocean in 2018. Many speculate this figure much higher as this is only the statistic of pieces found! ARYHA is committed to using 100% recycled polyester recycling plastic and creating something good from environmental waste.
Last year alone 10.46 million tons of wasted clothing overflowed the American landfills. ARYHA aims to reconstruct wasted materials and recycle them into high quality garments that you can be proud to wear and subconsciously do your part to save our planet.
Suede is made from the underside of the skin, primarily from lamb, although goat, calf and deer are commonly used. Splits from thick hides of cow and deer are also sueded to make clothes and headwear. According to a study conducted by the Vegan Society there are estimated to be more than 600,000 vegans in the UK. ARYHA aims to be inclusive and cater for those who have connected to the spirituality of veganism. We have now designed a unique synthetic suede material which is 100% vegan friendly. High quality products should not have to come at the expense of animal slaughter.
ARYHA does not support animal cruelty or the use of any animal by products.
The average product bag in the fashion industry is made from plastic. Plastic is cheap and very cost effective which is why such big companies chose to use them. The issue with using these cheap plastic bags is that it takes a massive toll on our environment literally poisoning and killing habitats and animals. The average household takes home 1500 plastic bags a year with a mire 1% being recycled. Approximately 100 ,000 marine animals are killed each year by plastic bags with 1/3 Leather Back Turtles being found to have plastic bag in their stomach.
ARYHA understands that plastic bags provide little value to our customers once they receive the product. We provide products in drawstring bags made from Hemp Cannabis Fibre one of the world’s most renewable materials designed for reuse so you don’t throw it away. The bag is perfect for a eco-friendly shoe , make up or wash bag.
The average mail bag takes approximately 500 years (or more) to degrade into landfill. The average bag does not fully degrade transforming into microplastic that absorbs toxins and continues to pollute the environment.
When we do have to use plastic bags ARYHA choses to use 100% recyclable products. The blend of plastic bag we use has been chemically engineered to be completely biodegradable ensuring not to contribute to landfill and reduce the pollution on our environment. On each of our mail bags you will see our promise printed